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Rock That Fashion IX & RUNWAY’s Official FALL Issue Release Party

October 16, 2014 @ 7:00 pm



RUNWAYTV.com & A&M Productions is proud to bring to you Rock That Fashion IX & RUNWAY’s Official FALL Issue Release Party featuring our cover Nancy O Dell from Entertainment Tonight!

The star studded fashion event will be held under Fall’s gorgeous night clear skies at the fabulous LURE Hollywood event space @1439 Ivar Ave, Los Angeles, CA 90028.  Valet will be available with an optional parking structure directly across from the venue.

Rock That Fashion IX celebrates the fusion of music, dance, fashion, art, and pop culture at its best.  Everyone knows that when it comes to a good production, A&M is sure to deliver an experience guests will for sure remember.  Please visit our webiste www.rockthatfashion.biz to RSVP & for all additional periodic updates as we draw near the event – Open to all creative industry professionals, celebrity, entertainment, and fashion gurus with all RSVPs subject to approval & screening.

This is a PRIVATE invite only event from 7PM till 2AM.  Our charity of choice this season will be the VH1 Save The Music Foundation with proceeds being donated, but if you would love to help with additional personal donation please goto www.vh1savethemusic.org/donate

Press & Media check in begins at 6:30PM.  Doors open at 7PM with red carpet from 7PM-9PM.  Guests will enjoy sites and senses in the open aired courtyard under the stars from which at that time, everyone can enjoy the bar, grab some horderves, mingle with other familiar faces & guests, and experience our FALL acoustic lineup.  This season, we are excited to announce the addition to are already amazing night additional tantalizing atmospheric entertainment and intimate performances.  “Expect the UNEXPECTED!”

Designers & Show:

Please visit www.rockthatfashion.biz after September 1st 2014 for updates and released information on additional showcased designers!  Currently at this time we are proud to announce that the following designers will be showcasing.

Cary Santiago / Straight Lace Designs / Meatpacking District / Datari Austin / Willfredo Gerardo / Shokra LA

Tables & VIP:

VIP Tables and Bottle Service is available by contacting  Inforockthatfashion@gmail.com

Tables are best when pre-reserved but at anytime please ask for Vincent Midnight at the front.  We have several options and packages available.



Located in the heart of Hollywood, Lure delivers a decadent dose of glamour wrapped in a luxurious modern design.

Upon entering, guests are ushered through a sweeping diamond facade into a wonderland of artistic details. Featuring oversized cabanas, intricate metal lace work, dark mahogany floors, suede paneling, plush lounge seating and kinetic light spheres that are choreographed to music.

Designed by G+ Design, Lure offers a seamless indoor/outdoor flow, with an expansive open layout.

  • 18,000 square feet
  • Accommodates up to 1,700
  • VIP area featuring bar and rest rooms
  • Multiple full-service bars
  • Indoor/outdoor stages for Djs and live entertainment
  • 50,000 watt Line Array sound system
  • High-definition LED screens
  • Lighting designed by Steve Lieberman
  • Large outdoor patio
  • Event catering
  • Valet parking
  • Green Room with private entry


Take a virtual tour



October 16, 2014
7:00 pm


RUNWAY and A&M Productions
View Organizer Website


Lure Hollywood
1439 Ivar Avenue
Los Angeles, CA 90028 United States
+ Google Map
(323) 463-0004
View Venue Website

German Edward Morales Agent Talent Manager